Category: Small business

From comfortable and welcoming to exciting and energising, here are five great ways you can set up an office reception area.

A corporate anniversary is a great opportunity to present your company at its finest. Other than being a good way for you and your employees to get to know each other better, it is also a great marketing opportunity. By hosting an event, you can attract new clients, honor your existing ones and express yourContinue Reading “How to Put Together a Company Birthday Celebration”

Many nonprofits rely on fundraising events to raise a lot of money in a short period of time. But organising a fundraising event is not an easy task. You have to work out many details to arrange a fundraiser that will inspire people to donate. No matter what the size and the theme of yourContinue Reading “How to Organise Fundraising Events”

Remote work is becoming increasingly popular, especially with younger generations. According to the recent stats, more than 38 million US ventures are home-based businesses. While many of them are IT sole proprietorships, a large number of these home enterprises belong to the offline share of the labour market. With new people constantly joining this formContinue Reading “Frugal Home Biz Marketing Strategies Online and Offline”

The travel industry has been one of the fastest growing industries in the past decade and it keeps growing in emerging markets as well as in developed ones. More and more people are traveling for business or pleasure and if you are a travel agency owner, or an employee who is looking to increase salesContinue Reading “How to Create a Travel Agency Business Marketing Plan”

The trends in web design are ever-evolving and ever-changing, and it’s often difficult to keep track of them unless you’re a skilled web designer. However, some changes are more fundamental than others and are here to stay, such as mobile optimization. The purely aesthetic changes — flat or 3D design, explosive or subdued colors —Continue Reading “How Will Web Design Change in the Future?”

Choosing to lease a car for your business is a financially smart thing to do.  There are tax benefits, lower maintenance costs, smaller monthly payments, and many other benefits that would make opting for a car lease in Ireland or anywhere else in the world the wisest option.  However, some limitations and regulations are involvedContinue Reading “Everything You Need to Know Before Leasing a Company Car for Business”

The overflow of data has caused artificial intelligence to become a secret tool for many companies. Nowadays, we are able to collect so much data about who visits our site, who answers our emails, who sees our social media posts, who buys our products, and to gather a lot of relevant information. But going throughContinue Reading “How to Leverage AI to Grow your Business”

Many corporate leaders say that their employees are their most valuable asset. Unfortunately, stats say that these are just empty words, as many managers fail to appreciate their employees’ efforts and acknowledge them. As a result, their once engaged employees turn into disenchanted slackers. To be more precise, 85% of employees are not engaged atContinue Reading “How to Design a Reward System in the Company”

All business owners face risk on a daily basis. How we anticipate and handle risky situations determines the success of our business. Research shows that if you are not prepared for risks associated with your business, you are likely to make mistakes which might seriously affect your ventures. In order to properly deal with aContinue Reading “The Psychology of Risk and How It Affects Business”