Small business

The Psychology of Risk and How It Affects Business

All business owners face risk on a daily basis. How we anticipate and handle risky situations determines the success of our business. Research shows that if you are not prepared for risks associated with your business, you are likely to make mistakes which might seriously affect your ventures. In order to properly deal with aContinue Reading “The Psychology of Risk and How It Affects Business”

Small business

How to Know Your Marketing Tactics are Failing

The world of marketing is nowadays tougher than ever. In this day and age, the human brain is so accustomed to advertisements, they can easily spot when a company is trying to sell them something under the guise of friendliness, and they’re also nearly unresponsive to traditional means of marketing. So, it shouldn’t come asContinue Reading “How to Know Your Marketing Tactics are Failing”