Category: Small business

The overflow of data has caused artificial intelligence to become a secret tool for many companies. Nowadays, we are able to collect so much data about who visits our site, who answers our emails, who sees our social media posts, who buys our products, and to gather a lot of relevant information. But going throughContinue Reading “How to Leverage AI to Grow your Business”

Many corporate leaders say that their employees are their most valuable asset. Unfortunately, stats say that these are just empty words, as many managers fail to appreciate their employees’ efforts and acknowledge them. As a result, their once engaged employees turn into disenchanted slackers. To be more precise, 85% of employees are not engaged atContinue Reading “How to Design a Reward System in the Company”

All business owners face risk on a daily basis. How we anticipate and handle risky situations determines the success of our business. Research shows that if you are not prepared for risks associated with your business, you are likely to make mistakes which might seriously affect your ventures. In order to properly deal with aContinue Reading “The Psychology of Risk and How It Affects Business”

The world of marketing is nowadays tougher than ever. In this day and age, the human brain is so accustomed to advertisements, they can easily spot when a company is trying to sell them something under the guise of friendliness, and they’re also nearly unresponsive to traditional means of marketing. So, it shouldn’t come asContinue Reading “How to Know Your Marketing Tactics are Failing”

It can be very tempting to think about being your own boss. No one else to be accountable to, getting to do what you like, not having to go to the office every day. In reality, being the owner and CEO of a company is very different. You will have to be the one settingContinue Reading “The First Steps To Take When Launching A Business”