Small business

How to Know Your Marketing Tactics are Failing

The world of marketing is nowadays tougher than ever. In this day and age, the human brain is so accustomed to advertisements, they can easily spot when a company is trying to sell them something under the guise of friendliness, and they’re also nearly unresponsive to traditional means of marketing. So, it shouldn’t come asContinue Reading “How to Know Your Marketing Tactics are Failing”

Small business

How to Leverage AI to Grow your Business

The overflow of data has caused artificial intelligence to become a secret tool for many companies. Nowadays, we are able to collect so much data about who visits our site, who answers our emails, who sees our social media posts, who buys our products, and to gather a lot of relevant information. But going throughContinue Reading “How to Leverage AI to Grow your Business”

Small business

How to Design a Reward System in the Company

Many corporate leaders say that their employees are their most valuable asset. Unfortunately, stats say that these are just empty words, as many managers fail to appreciate their employees’ efforts and acknowledge them. As a result, their once engaged employees turn into disenchanted slackers. To be more precise, 85% of employees are not engaged atContinue Reading “How to Design a Reward System in the Company”

Small business

Frugal Home Biz Marketing Strategies Online and Offline

Remote work is becoming increasingly popular, especially with younger generations. According to the recent stats, more than 38 million US ventures are home-based businesses. While many of them are IT sole proprietorships, a large number of these home enterprises belong to the offline share of the labour market. With new people constantly joining this formContinue Reading “Frugal Home Biz Marketing Strategies Online and Offline”

Small business

How to Put Together a Company Birthday Celebration

A corporate anniversary is a great opportunity to present your company at its finest. Other than being a good way for you and your employees to get to know each other better, it is also a great marketing opportunity. By hosting an event, you can attract new clients, honor your existing ones and express yourContinue Reading “How to Put Together a Company Birthday Celebration”

Small business

How to Create a Travel Agency Business Marketing Plan

The travel industry has been one of the fastest growing industries in the past decade and it keeps growing in emerging markets as well as in developed ones. More and more people are traveling for business or pleasure and if you are a travel agency owner, or an employee who is looking to increase salesContinue Reading “How to Create a Travel Agency Business Marketing Plan”